In addition to branding rights, the deal involves Paulaner Keeping pouring rights Within the Allianz Arena and conducting lover occasions and competitions in collaboration Together with the club.

The collaboration, operating until eventually 2025, entails advertising and marketing activities like a existence around the LED advertising and marketing boards at your home matches with the Allianz Arena.  

Munich-dependent technological know-how and customer electronics organization Gigaset serves as an Official Associate to Bayern Munich for “non-public and small business telephony options” given that July 2015. The 2 very last prolonged their partnership in August 2019 inside of a offer that's set to run until finally 2022.

[…] Jointly We have now previously professional a novel accomplishment story. Our aim is to continue to established criteria, in sport and past – and we have succeeded Again using this type of agreement extension.“

Why it matters: The German soccer club hopes to carry their followers nearer for the workforce and players through audio and exclusive video clips accessible to the platform.

German clubs also are not able to catch the attention of the identical standard of investment as clubs from other leagues resulting from its fifty+1 rule that assures golf equipment are owned via the followers. This does indicate which the club, unlike the likes of Manchester United, just isn't saddled with massive debts, but in addition presents the club less cash to spend on gamers.

Tipico – Malta-centered online bookmaker Tipico serves because the official gambling spouse of Bayern Munich due to the fact 2015. The offer grants the business branding legal rights across the club’s physical and digital property. The two functions very last renewed their partnership in a very 4-yr extension in 2017.

The collaboration has noticed 188Bet act as a regional companion of your club for sporting activities betting in Asia since 2021. Together, The 2 do the job alongside one another to mature the Bayern fanbase in Asia.

This prolonged-expression partnership, with no change or interruption in 20 decades, usually means all sides appreciates What to anticipate from the opposite.

Secondly, substantially more people observe Person Utd Perform than Bayern. I haven't got the actual demographics but when we could get details for quantity of matches viewed in total, it wouldn't be shut whatsoever. more info The shirt by itself can be an advert.

Apart from branding rights, the offer involves Paulaner Keeping pouring legal rights Within the Allianz Arena and conducting admirer activities and competitions in collaboration With all the club.

Coca-Cola – American beverage big Coca-Cola has savored a partnership While using the Bavarian club for over fifty many years, which makes it one among longest specials during the club’s history.

We look forward to continuing our lengthy-standing partnership, by which We'll target a lot more strongly within the subjects of sustainability and potential technologies within the commercial car business in our work together."

Apart from branding rights, the deal involves SAP giving the club with analytics software to gauge consumer knowledge and participant performance information. In February 2021, Bayern introduced they'd also used SAP’s assistance to standardise their HR procedures.

The collaboration, running right up until 2025, entails advertising and marketing actions like a presence within the LED promotion boards in the home matches within the Allianz Arena.